LiveBlogging from YouToo

Question just posed from the audience: “Do we need to cite research [when we blog]?”

Answer from presenter: “Naw.”

He was, of course, kidding.

I am nothing but proud—and not at all surprised—to see how far my alma mater has evolved. As I present this morning at the YouToo conference at Kent State University, I am surrounded by my former professors, new ones, old classmates and area PR pros, all sharing our social media smarts with each other.

As I write this, professors Bill Sledzik and Rob Jewell are currently talking about WordPress, the blogging platform that powers this very blog. A crowd of marketing communicators is listening attentively, many blogging for the first time. Nothing but smiles and nods of agreement. Revolutions are being hatched before my very eyes. I kid you not.

Hearing Bill talk about blogging, I can’t help but grin. He was a newbie not very long ago. Today, he shares the stage with a number of social media luminaries. He’s scary good as he presents, as are the rest of the presenters…

Bill Sledzik preaches WordPress to the newly inspired
Bill Sledzik preaches WordPress to the newly inspired.

Jeanette Drake, Akron Area PRSA president, introduces the YouToo conference
Jeanette Drake, Akron Area PRSA president, introduces the YouToo conference.

Michele Drake, PR prof at KSU, talks about PR blog case studies
Michele Ewing, PR prof at KSU, talks about PR blog case studies.

Luke Armour of BlogTalkRadio.com pitches podcasting
Luke Armour of BlogTalkRadio.com pitches podcasting.

Rob Jewell, blogger and veteran PR pro, shares his experience with Wordpress while Bill quickly caffeinates
Rob Jewell, veteran PR pro, shares his experience with blogging while Bill quickly caffeinates.

Yes, I think LTU is ready for its first-ever course in blogging. Come to think, we need our own conference. Drs. Stavish and Levine, are you listening?

4 Responses to “LiveBlogging from YouToo”


  1. 1 Luke Armour

    I had to duck out because of the storm, but you still owe me an interview ;-)

    Drop me a line, we’ll set up a time to talk PR and SEO.

  2. 2 Rob Jewell

    Great to see you again yesterday. Bill Sledzik and Michele Ewing deserve the credit for pushing the PR program here at Kent State into the world of social media. And that’s a good thing. We still work hard to develop writing skills. We want our students to understand the importance of strategic thinking. We emphasize ethics. And when you add social media to the tactics involving traditional media — well, seems like a pretty solid PR program to me.

  3. 3 Prof. Dino Baskovic

    Luke: You bet, Luke. I was honored you ask in the first place. I’ll be sure to touch base just as soon as I run the snowblower five or six more times today….

    Rob: I owe a great deal of my career to PRKent. You are doing some fantastic work there, Rob. It’s abundantly clear that your collective years of pushing things forward have paid off well for the program.

  4. 4 Scranton Web Design

    That was a great post, I really enjoyed it. I will have to bookmark your site so I can come back later.

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