Author Archive for Prof. Dino Baskovic

A case of the Mondays for Detroit’s mayor

A case of the MondaysTorn between several subjects from my mental ed-cal—fighting with multiple Facebook, LinkedIn and Twitter status thingies, connecting my online connections, my recent blogging exposé in Prague and yelling at my web class—I will instead take the low road and follow what scooped Dr. Death’s impending congressional run. That being? Today’s announcement that the mayor of Detroit, of which our campus’ city of Southfield is a suburb, is booked with a variety of felony charges stemming from a long-brewing political scandal.

Far be it from me to cast any stones. Pure as the driven snow, my students know me to be. What caught my eye was today’s take from Detroit Free Press and NBC columnist Mike Wendland on web coverage of the Kwame Kilpatrick fiasco. I caught his piece roughly the same time I wished I had a TV in my office. But between all the local new affiliates streaming today’s press conferences online and my trusty RadioShark, let alone my wife chiming in on my Treo, I was never without coverage.

…which got me to thinking: what about social media? How much traction did the story really gain in the blogosphere? Or on sites like Digg and Delicious? Wendland’s piece scratched the surface, but honestly, what impact would this story have on our region’s reputation when taking social media into account?

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Spring break in sun-filled Southfield

This post is for my Spring 2008 “Web Site Design” students.

Spring break in sun-filled SouthfieldI couldn’t let a Wednesday pass without taking up your evening for a brief while. Tough love, I know. But it’s why you pay me the big bucks.

We’re halfway done, and finished with the code portion of our course. Well, not really finished—you have two projects to go, and I’m almost certain the last two exams will test your markup mettle.

Still, it’s not all tag soup. We’ll now begin to focus on the “rest” of web design: look and feel, usability, making servers your willing slaves. Before we launch into the second half, I leave you now with some coding tips to help you throughout the remainder of the semester and well into your careers…

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Restoring your reputation—from a backup?

Social networking portabilityWe’ve all been there. Deleted a file—or an entire hard drive—and couldn’t recover the data. Sometimes, it’s not your fault. A virus sneaks past the firewall and corrupts your entire PC. Or your laptop bag walks away from you in a busy airport.

It happens. I once lost an entire week’s worth of web site changes, and on one insidious occasion, an entire site. It’s why we keep backups, or at least should. Assuming, of course, we actually can.

Not so much with social networking, as one of my LinkedIn connections recently discovered. With at least one popular social networking site, there is no option to restore deleted profiles, even if by accident.

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Grande Yukon

A newly renovated Franklin Hall, a fresh blanket of snowSince Starbucks still finds it necessary to charge for wi-fi, I am posting this from home, hours after having left Kent. It’ll be a cold day in hell before I pay for a drop of wireless.

I now return to Lawrence Tech, where the wi-fi is deliciously free to use. Today’s YouToo Social Media Conference and Boot Camp at Kent State gave me a much needed boost as I aspire to offer a course in blogging this fall, if not next spring. Of course, I’m still waiting for this spring to arrive. My keyboard is practically frozen as I type.

Rounding out the rest of the day’s highlights:

  • People that never podcasted did so in under 15 minutes.
  • Sage Lewis gave a luncheon sermon that effectively restored my faith in SEO. This was probably a good thing, as former classmate Stefanie Moore and I delivered a primer on SEO do’s and don’ts later in the afternoon.
  • Our day ended with a panel discussion on social media’s impact on the presidential election. Half a million Facebook friends for can’t be wrong, or can they?

I am told that video from throughout the conference will be available online, as will most of the presentations. Brief snippets of mine follow…

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LiveBlogging from YouToo

Question just posed from the audience: “Do we need to cite research [when we blog]?”

Answer from presenter: “Naw.”

He was, of course, kidding.

I am nothing but proud—and not at all surprised—to see how far my alma mater has evolved. As I present this morning at the YouToo conference at Kent State University, I am surrounded by my former professors, new ones, old classmates and area PR pros, all sharing our social media smarts with each other.

As I write this, professors Bill Sledzik and Rob Jewell are currently talking about WordPress, the blogging platform that powers this very blog. A crowd of marketing communicators is listening attentively, many blogging for the first time. Nothing but smiles and nods of agreement. Revolutions are being hatched before my very eyes. I kid you not.

Hearing Bill talk about blogging, I can’t help but grin. He was a newbie not very long ago. Today, he shares the stage with a number of social media luminaries. He’s scary good as he presents, as are the rest of the presenters…

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Good to be back

After nearly a two-year hiatus, I’ve decided to relaunch the “LTU Web Design” blog.

Dino BaskovicI suppose the guilt of presenting at a social media conference back at my alma mater in Ohio got the best of me. Thanks, Bill—the itch to blog is back.

That, and after having registered for one of those fancy ISSN numbers, I feel I owe it to you the taxpayer. Well, at least to my students at Lawrence Tech. They pay some hefty tuition to hear me ramble for three hours each week, so the very least I can do is put my money where my mouth is….

As I did in early ‘06, I’ll continue to focus this blog on web design, social media and communication. My previous foray was probably too formal in retrospect, and a tad preachy. Us web standards-types tend to be a bit into ourselves. Starting with this post, I’ll lose the tie and blog about what makes web design in the modern era so great, and why I have so much fun with it as a practitioner and a professor.

If I do my job well, you may learn something along the way. Heck, I’m still learning as I go.

Until next post, catch me on LinkedIn and Facebook, or this Friday night at Ray’s where I’ll talk more about last year’s massive web crash…

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