Question just posed from the audience: “Do we need to cite research [when we blog]?”
Answer from presenter: “Naw.”
He was, of course, kidding.
I am nothing but proud—and not at all surprised—to see how far my alma mater has evolved. As I present this morning at the YouToo conference at Kent State University, I am surrounded by my former professors, new ones, old classmates and area PR pros, all sharing our social media smarts with each other.
As I write this, professors Bill Sledzik and Rob Jewell are currently talking about WordPress, the blogging platform that powers this very blog. A crowd of marketing communicators is listening attentively, many blogging for the first time. Nothing but smiles and nods of agreement. Revolutions are being hatched before my very eyes. I kid you not.
Hearing Bill talk about blogging, I can’t help but grin. He was a newbie not very long ago. Today, he shares the stage with a number of social media luminaries. He’s scary good as he presents, as are the rest of the presenters…
I suppose the guilt of presenting at a 
